SPIN® – SELLING
The most persuasive thing sellers can do is show customers that they can provide what has been asked for.
Obvious? Yes. So why do typical salespeople spend 95% of their time doing something else? International research, involving the observation of some 40 000 business-to-business sales interactions, reveals exactly what sellers do in successful calls, and how rarely it happens.
The good news is that we know exactly what your sellers should do, and how to do it. SPIN® Selling, the world’s most widely-validated sales model, offers a framework for structuring sales conversations to uncover and develop needs and build value for your unique differentiators. It gives you the skills to present your solution to maximum effect. Other approaches have come and gone, occasionally based on some research; but SPIN® remains widely adopted producing great results, at the world’s best companies. SPIN® is built on detailed knowledge of what works, and is still working today, when a seller sits down with a prospect.
We help you to address Issues like these:
“Customers just don’t see why we’re worth a price premium”
By delivering a set of essential skills that give sellers the ability to uncover and develop needs effectively, demonstrate value and make high-impact statements. Described by one client as “the only way to approach B2B selling”, these behaviours require sellers to move away from product-driven sales pitches and inflexible scripts to engage in customer focussed, value-driven, consultative sales conversations.
This will give you:
a consistent approach to value creation
The SPIN® Selling programme is aimed at anyone in sales, business development or in some other customer-facing role where demonstrating value to a prospect or customer is an important part of what you do – or should be doing. It provides an opportunity for genuine skill development as a platform for making a permanent behaviour change that will positively affect sales performance. The programme provides insights into how buying decisions are made. The SPIN® best practice model leads delegates to achieve sales advances that build value for both customers and their own organisations. The programme includes real world planning sessions to ensure that the new skills become embedded and that you achieve long-term sales improvements.
By the end of the programme, participants will:
have analysed the strengths and weaknesses of their present selling style
The psychology of decision making
We believe that learning is doing, so the programme is highly interactive with formal inputs interspersed with high levels of delegate activity. It involves participants working in small groups or pairs to practise and receive feedback on their skills,set against the success model.
Roleplays are digitally recorded and analysed using the SPIN® analysis tool to provide objective feedback and targets for behavioural improvement. Participants receive a practical workbook and a comprehensive reference book, both designed for use during and after the programme, so that the process of reinforcement starts the moment the training ends.